SPRING / SUMMER ’18
A reflection of the past to set the path of the future. The SS18 campaign includes old video footage with the brand’s old slogan ‘Inspired By Life’, representing the fusion of new and old. The reflection of two overlaid pictures is captured to show the history and nostalgia of sports and outdoor combined with the future of the HTS74 brand. With this campaign, Hi-Tec is looking forward to the future where HTS74 will use new technical fabrics in its historic footwear designs.



AUTUMN / WINTER ’17



SPRING / SUMMER ’17